NEW DELHI, INDIA — Sony Ericsson has launched the much awaited Xperia X10 and Vivaz for India. In addition, they have also announced to bring X10 Mini, X10 Mini Pro and Vivaz Pro very soon.
This marks a new era for Android handsets. While Samsung and HTC are already selling Android devices in India, Sony Ericsson, the leading handset maker will be first time into this business.
The five high-end mobile phones will be priced between Rs 25,695 and Rs 35,795 in India. Besides these five devices, Sony Ericsson will launch low-end sub-Rs 5,000 handsets as well.
Sony Ericsson, with new brand ambassador Kareena Kapoor will roll out its marketing campaign, which will be focused on digital and social networks. Consumers will experience an altogether different sides of social and digital media through their mobile phones.
Sony Ericsson is concerned about the current market share, dominated greatly by Nokia, Blackberry and Apple. In an attempt to regain their position once it hold during the time of Walkman and Cybershot series, Sony Ericsson has taken several moves. It has partnered MTV India, UTV, Shemaroo, Electronics Art Indiagames and Disney, along with some other entertainment providers.
Xperia X10 Features
Display: 4.0 inch capacitive touchscreen
Weight: 135 gms
Operating System: Android OS v1.6
Memory: 1 GB storage, MicroSD expansion slot
Camera: 8.1MP/autofocus / LED Flash
Connection: WiFi, Bluetooth AD2P
Vivaz Features
Display: 3.2 resistive touchscreen
Weight: 97 gms
Operating System: Symbian Series 60, 5th edition
Memory: 75MB internal memory, MicroSD expansion slot
Camera: 8.1MP/autofocus / LED Flash
Connection: WiFi, Bluetooth AD2P
This marks a new era for Android handsets. While Samsung and HTC are already selling Android devices in India, Sony Ericsson, the leading handset maker will be first time into this business.
The five high-end mobile phones will be priced between Rs 25,695 and Rs 35,795 in India. Besides these five devices, Sony Ericsson will launch low-end sub-Rs 5,000 handsets as well.
Sony Ericsson, with new brand ambassador Kareena Kapoor will roll out its marketing campaign, which will be focused on digital and social networks. Consumers will experience an altogether different sides of social and digital media through their mobile phones.
Sony Ericsson is concerned about the current market share, dominated greatly by Nokia, Blackberry and Apple. In an attempt to regain their position once it hold during the time of Walkman and Cybershot series, Sony Ericsson has taken several moves. It has partnered MTV India, UTV, Shemaroo, Electronics Art Indiagames and Disney, along with some other entertainment providers.
Xperia X10 Features
Display: 4.0 inch capacitive touchscreen
Weight: 135 gms
Operating System: Android OS v1.6
Memory: 1 GB storage, MicroSD expansion slot
Camera: 8.1MP/autofocus / LED Flash
Connection: WiFi, Bluetooth AD2P
Vivaz Features
Display: 3.2 resistive touchscreen
Weight: 97 gms
Operating System: Symbian Series 60, 5th edition
Memory: 75MB internal memory, MicroSD expansion slot
Camera: 8.1MP/autofocus / LED Flash
Connection: WiFi, Bluetooth AD2P
